Pornnabis, a unique cannabis brand co-owned by adult entertainment stars with individual cannabis strains, aims to boost market presence and drive sales through a dedicated podcast. This podcast embodies the California lifestyle, intertwining elements of sex, drugs, and rock & roll, fostering engaging discussions among cultural influencers, adult entertainment stars, and music artists, aiming to elevate conversations and spotlight the brand's unique blend of culture and cannabis.

Creative Campaign Development Script Development Live Action Production Behind-The-Scenes

Pornnabis faces a significant challenge in marketing due to legal restrictions within the cannabis and adult entertainment industries, making it difficult to advertise its product or monetize sexually-oriented content. Their aim to craft a podcast targeting their audience while adhering to legal constraints and presenting a lifestyle appealing to a global audience.

We kicked things off with regular pre-production calls, ramping up to daily check-ins with the LA team for logistics. Our team traveled to LA, conducting b-roll shoots and capturing lifestyle content while orchestrating the live podcast production. On set, we liaised closely with the Director, overseeing the local crew and art department to facilitate a smooth execution, guiding the dynamic discussions between hosts and guests.

During a comprehensive two-day shoot, we produced four podcast episodes on set. Additionally, we allocated two more days to capture supplementary b-roll and lifestyle content, strategically intended for the brand's social media campaigns during the launch phase.